From Church Camera Booth to Midtown Hub: Goodboy Multimedia Brings Creative Power to New Detroit Location

June 30, 2025

Daniel and Yasmine Jones recently celebrated the opening of Goodboy Multimedia's new headquarters in Midtown Detroit, marking the 189th business launched through the City of Detroit's Motor City Match program. What began as Daniel volunteering with church livestreams in 2019 has evolved into a full-scale multimedia production company serving high-profile clients including the State of Michigan and Detroit Branch NAACP. The business received a $30,000 grant from Motor City Match to establish their Detroit location, where they now employ five full-time staff and contract with over 30 creative professionals.

Who is affected

Detroit high school students who receive training through the Adamark mentoring program
The 60+ students who have already graduated from the program
The five full-time staff members and 30+ contracted creative professionals at Goodboy Multimedia
Detroit churches and small businesses who received crucial multimedia services during the pandemic
Clients across sectors including the State of Michigan, Motor City Casino, and Detroit Branch NAACP
Detroit's creative community and aspiring media professionals

What action is being taken

Goodboy Multimedia is operating from its new headquarters at 3939 Woodward Ave in Midtown Detroit
The company is providing full-scale multimedia production services including video, photography, graphic design, and DJ services
The Adamark mentoring program is training Detroit high school students in media skills over eight-week courses
The team is practicing cross-training to ensure all staff gain exposure to different facets of multimedia work
Motor City Match continues supporting Detroit businesses, having contributed over $19.5 million in direct cash grants

Why it matters

The business creates jobs and training opportunities in Detroit's creative sector
The mentoring program provides access to equipment and experiences for young people who might not otherwise have such opportunities
The company represents successful minority entrepreneurship in Detroit, aligning with Motor City Match's impact (85% of supported businesses are minority-owned)
Goodboy Multimedia's services helped maintain community connections during pandemic isolation
The business exemplifies Detroit natives investing back into their hometown and contributing to the city's entrepreneurial future

What's next

Daniel Jones aims to convert more of his contracted creatives into full-time employees
No explicit next steps stated in the article

Read full article from source: Michigan Chronicle