Faith Leaders Rally Communities for a National Spending Blackout

December 7, 2025

Faith and community leaders across the United States are spearheading an economic boycott called "We Ain't Buying It," urging Black Americans and justice advocates to withhold spending from major retailers during the holiday season. The movement, which builds on an earlier Target boycott from spring that successfully pressured the company regarding its $2 billion commitment to Black businesses, asks participants to avoid corporations like Target, Walmart, and Amazon for at least seven days while redirecting their purchases to Black-owned and locally-owned small businesses. Organizers emphasize that Black consumers control approximately $1.

Who is affected

Major corporate retailers including Target, Walmart, Home Depot, and Amazon
Black-owned and locally-owned small businesses (as beneficiaries)
Black consumers and people who support racial justice
Corporate stakeholders and investors at major retail chains
Congregations at New Birth Baptist Church in Atlanta and Trinity Chicago
Communities dependent on SNAP benefits
Families impacted by ICE enforcement actions

What action is being taken

Pastors and community leaders are calling for a halt in holiday shopping at major retailers
People are being asked to withhold their dollars for seven days during the holiday season
The Target boycott that began in spring is continuing
Organizers are circulating the "We Ain't Buying It" campaign on social media
Leaders are encouraging people to delete shopping apps, donate to mutual aid, and support small businesses
Dr. Otis Moss III is calling on his Trinity Chicago congregation to be deliberate with spending and avoid Black Friday shopping at major chains
Boycotters are reclaiming power as consumers and investors

Why it matters

This boycott matters because it demonstrates the significant economic leverage that Black consumers possess, with $1.7-2 trillion in collective spending power that can influence corporate behavior and policy decisions. Even a modest 5% reduction in sales is enough to prompt corporate stakeholders and investors to question leadership decisions, particularly regarding commitments to diversity, equity, and inclusion programs. The movement represents a broader pushback against what organizers view as corporate betrayal—companies abandoning their stated commitments to racial justice and supporting policies harmful to marginalized communities—while simultaneously strengthening Black-owned businesses and local economies through redirected spending.

What's next

No explicit next steps stated in the article

Read full article from source: Michigan Chronicle