Gen Z isn’t choosing a political party. They’re choosing issues.

Generation Z voters, comprising roughly 50 million eligible voters aged 14-29, are increasingly identifying as political independents at higher rates than any previous generation, though this doesn't mean they're moderate—Gen Z women have moved significantly leftward while young men have shifted somewhat rightward. Both major political parties are attempting new strategies to appeal to these disillusioned young voters, including hiring younger staff, increasing social media presence, and deploying content creators, though research suggests influencer effectiveness remains limited. Economic concerns, particularly the high cost of living and housing affordability, unite Gen Z across the political spectrum, even as they remain deeply divided on issues like abortion, immigration, and gender roles.