Martha Stewart says she 'really screwed up' with homeless Halloween costume

November 2, 2026

Martha Stewart, the 85-year-old lifestyle entrepreneur, issued a public apology after facing severe backlash for her Halloween costume depicting a homeless person. She had posted an Instagram photo showing herself in tattered clothing with dirt on her face while holding a sign requesting food and help, which she used to promote her QVC candles. After initially defending the costume as an attempt to raise homelessness awareness, Stewart later acknowledged she had "really screwed up" and admitted the costume was insensitive and inappropriate.

Who is affected

Martha Stewart (received backlash and damaged reputation)
People experiencing homelessness (mocked and demeaned by the costume)
People suffering economically (acknowledged by Stewart in her apology)
Stewart's followers and social media audience (exposed to the offensive content)
Stewart's business partners and brand associates

What action is being taken

Martha Stewart has deleted the controversial Instagram photo
Stewart is issuing public apologies and statements addressing the backlash
Social media users are posting criticism and commentary about the costume

Why it matters

This incident matters because it highlights the disconnect between wealthy celebrities and the serious issues faced by vulnerable populations. When influential figures with massive platforms trivialize homelessness—a crisis affecting millions—it perpetuates harmful stereotypes and demonstrates a lack of empathy for those experiencing genuine hardship. The backlash reflects growing public expectations that public figures should be more socially conscious and sensitive, particularly when their wealth contrasts sharply with the poverty they're depicting for entertainment.

What's next

No explicit next steps stated in the article

Read full article from source: BBC