First-Ever MOB The Business Bus Tour in Southeast San Diego

June 24, 2026

Women of Southeast organized the inaugural MOB The Business Bus Tour, a sold-out event that brought community members together to support Black-owned businesses across San Diego. Throughout the day-long excursion, participants visited seven local establishments including restaurants, wellness studios, and retail shops while meeting owners and learning about their enterprises. The tour fostered networking opportunities and demonstrated the impact of intentional collective spending within the community.

Who is affected

Black-owned business owners throughout San Diego (specifically owners of The Mental Bar, The Block Club, Embody Wellness Studio, Savage Bee Boutique, Mom's Chicken & Waffles, Fuel Thyself, and Catcher Ice Cream)
Women of Southeast organization
Community members and entrepreneurs who participated in the tour
Local Southeast San Diego community residents
Specific individuals mentioned: LaRaza Webb (owner of The Block Club), SemaJ Harris (owner of Flex Embroidery Custom Apparel), Samantha Jenkins (participant), and Aisha Davis (Marketing Director of Women of Southeast)

What action is being taken

No explicit ongoing actions are described in the article. The tour described has already been completed, and future tours are planned but not yet occurring.

Why it matters

This initiative demonstrates the power of collective economic action within the Black community by intentionally circulating dollars through Black-owned businesses. It creates tangible economic empowerment by directly investing in local entrepreneurs while building connections that can lead to partnerships and collaborations. The tour also raises visibility for Black-owned businesses throughout San Diego, potentially creating lasting customer relationships beyond the single-day event. By fostering community building alongside economic support, the initiative strengthens both the financial sustainability of these businesses and the social fabric of the Southeast San Diego community.

What's next

MOB The Business will become a signature annual initiative held three times each year
Tours will be scheduled during Black History Month (February)
Tours will be scheduled during Juneteenth (June)
Tours will be scheduled during the holiday season
Each tour will continue supporting Black-owned businesses, strengthening economic impact, creating partnerships, and encouraging collective spending throughout San Diego

Read full article from source: The San Diego Voice & Viewpoint