If You’re Gonna Shop, Make it Black-Owned

December 5, 2025

In response to major corporations abandoning DEI initiatives after Donald Trump's return to office in 2025, Word In Black is encouraging continued boycotts of mainstream retailers while promoting Black-owned businesses during the holiday shopping season. The article emphasizes that Black Americans command $2. 1 trillion in collective spending power, noting that the ongoing Target boycott has already resulted in three consecutive quarters of declining sales.

Who is affected

Black consumers and communities
Black entrepreneurs and Black-owned businesses (including specific companies like My Pride Apparel, The Honey Pot Company, Pat McGrath Labs, Telfar, Reparations Club, Mahogany Books, and others listed)
Major retailers including Walmart, Target, Amazon, Macy's, and Barnes & Noble
Corporate CEOs who abandoned DEI commitments

What action is being taken

Black consumers are driving and participating in retail boycotts during the Black Friday shopping season
Word In Black's editorial team is actively sharing and promoting Black-owned businesses they personally support
Consumers are redirecting spending to Black-owned businesses through directories like BuyBlack.org and Shop the Hood

Why it matters

Black America's collective $2.1 trillion in spending power represents significant economic leverage that can create tangible impact, as demonstrated by Target experiencing three straight quarters of sales declines due to boycotts. Supporting Black-owned businesses builds sustainable economic power within Black communities by creating jobs, keeping dollars circulating locally, and supporting entrepreneurship in ways that cannot be easily dismantled through legislation or political shifts. This economic strategy offers a concrete response to corporations that abandoned social justice commitments when political winds changed.

What's next

No explicit next steps stated in the article

Read full article from source: The San Diego Voice & Viewpoint