Let’s Exercise Our Economic Power: View the NAACP Black Consumer Advisory Buying Guide 2025

June 11, 2025

The NAACP has issued a Black Consumer Advisory warning about corporations and institutions intentionally retreating from Diversity, Equity, and Inclusion (DEI) commitments made following the 2020 racial justice protests. This rollback includes eliminating DEI positions, reducing supplier diversity programs, decreasing investments in Black communities, and abandoning equitable hiring practices. Despite Black consumers wielding $1.

Who is affected

Black professionals seeking career advancement
Black-owned businesses and suppliers seeking contracts
Historically Black colleges and universities (HBCUs)
Black community nonprofits and economic empowerment initiatives
Black consumers with $1.8 trillion in annual purchasing power
Black communities nationwide facing reduced economic opportunities

What action is being taken

The NAACP is issuing a Black Consumer Advisory to inform and caution Black consumers
The NAACP is urging Black consumers to spend intentionally with businesses that maintain DEI commitments
The NAACP is calling for Black consumers to demand accountability from corporations abandoning DEI initiatives
The NAACP is advocating for Black consumers to prioritize Black-owned businesses in spending decisions

Why it matters

The DEI rollbacks threaten economic opportunities and workplace diversity for Black communities
These actions undermine progress toward creating equitable economic and social systems
The retreat from DEI commitments reinforces historical barriers to progress for Black Americans
The NAACP views these rollbacks as a direct attack on Black economic progress, civil rights, and principles of equity
Black consumers have significant economic power ($1.8 trillion annually) that could be leveraged for change

What's next

No explicit next steps stated in the article

Read full article from source: The San Diego Voice & Viewpoint