Why Black-Owned Businesses Can’t Afford to Be Invisible to AI

September 23, 2026

The article discusses how Black-owned businesses, which number over 3 million in the U.S. and generate approximately $133. 7 billion in sales, must adapt to AI-driven search tools to remain competitive. Many consumers now use artificial intelligence platforms instead of traditional search engines to discover products and services, making AI visibility crucial for business growth.

Who is affected

Black-owned businesses (over 3 million across the U.S.)
Black American entrepreneurs and business owners
Customers/consumers searching for products and services using AI tools
Small businesses competing with larger established brands
Black-owned accounting firms (mentioned as an example)

What action is being taken

Consumers are using AI tools to search for products and services instead of traditional search engines
AI tools are scanning business websites, reviews, and social media profiles before recommending businesses to users
Some businesses are using tools like GetNextNet.ai to track their AI readiness scores

Why it matters

This matters because Black-owned businesses risk losing potential customers if they remain invisible to AI search tools, which represent a fundamental shift in how consumers discover businesses. With $133.7 billion in total sales at stake and existing challenges around funding access and technology adoption, failing to optimize for AI visibility could significantly impact the economic contributions and growth potential of over 3 million Black-owned businesses. AI visibility offers a more cost-effective and longer-lasting alternative to traditional marketing campaigns, potentially leveling the playing field against larger competitors since AI prioritizes relevance and helpfulness over size or popularity.

What's next

Set aside time to ask clients for feedback
Get positive reviews from loyal customers
Create helpful content that addresses customer problems
Post guides and resources (example: tax deadline guides for small business clients)
Update website content regularly
Use tools like GetNextNet.ai to check AI readiness scores
Post more often on social media
Respond to customers in social media comments
Direct more traffic from social media to websites

Read full article from source: The San Diego Voice & Viewpoint