High Risk, a Black-Owned Luxury Brand, Shuts Down Rodeo Drive With Daring Fashion Week 26 Runway Debut

February 16, 2026

Tommy Duncan, a millionaire entrepreneur from Detroit who made his fortune primarily in healthcare, launched his luxury Black-owned fashion brand High Risk with a runway show on Beverly Hills' prestigious Rodeo Drive during Black History Month. The brand specializes in high-end comfort wear and accessories, targeting what Duncan calls "high achievers" willing to take risks for excellence. Despite debuting in one of the world's most expensive locations, the leisurewear line will be sold exclusively online to reach a global customer base.

Who is affected

Tommy Duncan (CEO, creator, and designer of High Risk)
Black artists, creators, musicians, and fashion icons who attended the show
Models who walked in the show, including Maurice McCray (emerging Black country music artist) and Jeremy Meeks
Celebrity attendees: Kyle Massey, Raven-Symoné, Liz Cambage (WNBA star), Thundercat (musician), Trevor Jackson, Cheryl Fox (photographer), and the Black Willie Wonka
Global clientele interested in high-end leisurewear
California talent and collaborators working with the brand

What action is being taken

High Risk FW26 Runway Show was held at 2 Rodeo Drive in Beverly Hills
The online store is now live at https://www.highrisk.com/
Pieces featured on the runway are available for purchase online
The brand is selling exclusively through digital/online channels

Why it matters

This event represents significant representation for Black entrepreneurship in the luxury fashion space, particularly during Black History Month. Duncan's success demonstrates how Black entrepreneurs can access and command premium spaces in the fashion industry while maintaining cultural authenticity through elements like African drummers and celebration of Black culture. The choice to debut on Rodeo Drive—one of the world's most expensive and prestigious fashion locations—while making the brand accessible globally through online sales challenges traditional luxury retail models and potentially democratizes access to high-end fashion for customers worldwide.

What's next

No explicit next steps stated in the article

Read full article from source: The San Diego Voice & Viewpoint