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IMAX Brings Back Prince’s Genius in ‘Sign O’ The Times’

July 28, 2025

Prince's iconic 1987 concert film "Sign O' The Times" is being re-released in IMAX theaters globally, with special opening night screenings at AMC theaters on August 28, followed by a wider release on August 29. The film has been remastered using IMAX's proprietary technology to deliver superior sound quality and visuals, showcasing Prince at the height of his creative power performing memorable tracks like "If I Was Your Girlfriend," "U Got The Look," and the socially relevant title track. Attendees of the opening night screenings will receive exclusive collectible concert-style tickets, giving fans both new and old an opportunity to experience Prince's extraordinary musicianship, stagecraft, and artistic vision in an immersive format.

Who is affected

  • Prince fans, both longtime followers and new generations
  • Concert film audiences and music enthusiasts
  • Moviegoers at AMC theaters and IMAX venues globally
  • Those interested in Prince's musical legacy and cultural impact

What action is being taken

  • AMC theaters are hosting special opening night screenings of "Sign O' The Times" on August 28
  • IMAX is releasing the remastered film globally on August 29
  • The film is being presented with IMAX's proprietary remastering process for enhanced audio and visual quality
  • Collectible concert-style tickets are being distributed to opening night attendees

Why it matters

  • The re-release provides an opportunity to experience Prince's artistry in a premium theatrical format
  • The film captures Prince at the height of his creative powers with elite collaborators like Sheila E.
  • The title track's social and political themes remain relevant today
  • This presentation introduces Prince's groundbreaking work to new generations while giving longtime fans a fresh experience
  • The remastering process transforms the original film with precision surround sound and crystal-clear visuals

What's next

  • No explicit next steps stated in the article

Read full article from source: The San Diego Voice & Viewpoint

IMAX Brings Back Prince’s Genius in ‘Sign O’ The Times’