Mitri’s Delight’s Featured in 100 Strong’s Ujamaa Project

March 18, 2026

Mitri Jones has transformed her home-based dessert business into a physical retail location at San Diego's Mission Valley Mall, opening her brick-and-mortar store called Mitri's Delight's in 2024. The shop specializes in strawberry-focused desserts and sweet treats, building on years of success selling homemade goods at pop-up events and community gatherings. The business also features a rental hall within the storefront for private events like parties and baby showers.

Who is affected

Mitri Jones (owner of Mitri's Delight's)
Black-owned businesses in the community
Community members who participate in the Ujamaa Project
100 Strong organization and Chairman Tau Baraka
Previous featured businesses: Ethnicity Unique Boutique and Community Actor's Theatre
Customers seeking desserts and event rental space

What action is being taken

Mitri's Delight's is serving desserts and sweet treats at its Mission Valley Mall location
The Ujamaa Project is featuring Mitri's Delight's as its latest highlighted business
100 Strong is encouraging community members to support Black-owned businesses through organized monthly cash mobs

Why it matters

This initiative demonstrates how cooperative economics can help small, minority-owned businesses transition from home-based operations to sustainable brick-and-mortar establishments. By organizing community support through cash mobs, the project aims to keep dollars circulating within the local community, providing Black-owned businesses with the financial foundation needed for growth and long-term viability in competitive commercial markets.

What's next

No explicit next steps stated in the article

Read full article from source: The San Diego Voice & Viewpoint