Trump media firm to issue new cryptocurrency to shareholders

December 31, 2025

Trump Media and Technology Group, the company operating Donald Trump's Truth Social platform, announced it will distribute a new cryptocurrency token to shareholders, with each shareholder receiving one token per share owned. This initiative represents another crypto venture for the Trump family, which has already generated hundreds of millions of dollars through various digital asset projects, though these ventures have sparked concerns about potential conflicts of interest. The token will be distributed via Crypto.

Who is affected

Trump Media and Technology Group shareholders (who will receive the new tokens)
Donald Trump (as the largest Trump Media shareholder)
The Trump family (involved in multiple crypto ventures)
Crypto.com exchange (partnership for token distribution)
Devin Nunes (Trump Media CEO and White House Intelligence Advisory Board Chair)
Cryptocurrency investors and the crypto industry broadly
Critics concerned about conflicts of interest
Americans using retirement savings for crypto investments

What action is being taken

Trump Media is issuing a new cryptocurrency token to shareholders
The token is being distributed through a partnership with Crypto.com exchange
The token is operating on the Cronos blockchain
Trump's administration is pushing for more favorable cryptocurrency regulation
The administration has dropped several enforcement cases against crypto businesses
The administration is working to make it easier for Americans to use retirement savings for crypto investments

Why it matters

This matters because it represents a significant expansion of the Trump family's financial interests in cryptocurrency while Donald Trump simultaneously holds presidential power and influences crypto regulation. The venture raises substantial conflict of interest concerns, as Trump is both promoting looser crypto regulation through his administration and personally profiting from multiple crypto projects. The situation is particularly significant because it blurs the lines between presidential authority, regulatory policy, and personal financial gain in an already volatile and controversial industry. Additionally, it sets a precedent for how publicly traded companies might integrate cryptocurrency rewards into shareholder benefits.

What's next

No explicit next steps stated in the article (beyond the company's statement that tokens will be distributed "in the near future" and hints at "various rewards" for token holders, which are vague rather than concrete next steps).

Read full article from source: BBC