Comerica Bank Recognized by ABA Foundation for Día del Niño Programs

November 20, 2025

Comerica Bank hosted a Día del Niño (Children's Day) celebration in Detroit, partnering with the Detroit Institute of Arts and Latino Press to honor the traditional Mexican holiday celebrated on the last day of April. The event brought together over 100 students from Harms Elementary School in Southwest Detroit for art appreciation, financial literacy education, and cultural activities. Since launching its Día del Niño initiative in 2021 with a small donation drive in Dallas, Comerica has expanded the program to impact more than 7,000 children and families across multiple communities over five years.

Who is affected

Over 100 children from Harms Elementary School in Southwest Detroit
More than 7,000 children and their families across Comerica's communities (since 2021)
Comerica Bank volunteers and Harms School volunteers
Mexican and Latino communities celebrating their cultural heritage
Small businesses in South Dallas (through BusinessHQ)
Comerica Bank employees participating in volunteer programs

What action is being taken

Comerica Bank is hosting Día del Niño celebrations featuring art appreciation, financial literacy presentations, piñatas, and lunches
The Detroit Institute of Arts is showcasing works by Diego Rivera and Frida Kahlo to participating children
Comerica's Hispanic Business Impact Teams are organizing and leading these cultural events
Comerica volunteers are actively supporting the celebrations

Why it matters

This initiative matters because it nurtures young minds by combining cultural celebration with practical financial education, helping children understand banking while honoring their heritage. The program strengthens relationships between the bank and the communities it serves, particularly Latino populations, while emphasizing the importance of investing in the next generation. By blending cultural appreciation with financial wellness education, Comerica creates opportunities for children to feel seen, heard, and celebrated while learning valuable life skills. The recognition from the ABA Foundation validates the impact of community-focused banking programs that build thriving, resilient, and equitable communities.

What's next

No explicit next steps stated in the article

Read full article from source: Michigan Chronicle