Michigan Businesses Shine at Better Business Bureau Torch Awards for Ethics

November 20, 2025

The Better Business Bureau of Michigan held its 2025 Torch Awards for Ethics Luncheon on November 10 at Schoolcraft College, celebrating businesses that demonstrate exceptional integrity and ethical practices. The event featured keynote speaker Mark S. Lee and was hosted by investigative reporter Rob Wolchek, with finalists representing Michigan businesses from across the state competing in six categories.

Who is affected

Comerica Bank (celebrating 100 years of BBB accreditation)
McNaughton-McKay Electric Company (marking 75 years of accreditation)
18 finalist businesses across Michigan (from locations including Escanaba, Traverse City, and lower Michigan communities)
Torch Awards for Ethics winners across six categories
Michigan business leaders and BBB-accredited businesses attending the luncheon
Customers of BBB-accredited businesses

What action is being taken

The Better Business Bureau of Michigan is honoring ethical businesses through the 2025 Torch Awards for Ethics
BBB is launching new AI-driven training sessions and resources for Michigan businesses
BBB is planning its first-ever AI Summit

Why it matters

The recognition matters because BBB accreditation serves as a seal of approval demonstrating a company's commitment to customer satisfaction, trust, integrity, and ethical behavior as core organizational values. For businesses like Comerica Bank, which has served customers for 176 years, maintaining BBB accreditation for a century signifies that ethical practices are embedded in their organizational DNA and culture. The milestone is particularly significant in industries like banking where trust and integrity are fundamental to customer relationships, as customers entrust these institutions with their money and business futures. Additionally, BBB's new AI initiatives help businesses navigate emerging technologies while maintaining ethical standards in a rapidly changing marketplace.

What's next

BBB's AI Initiative is launching next month
The first-ever BBB AI Summit is planned for next year, where business leaders will learn about AI technologies and connect with peers

Read full article from source: Michigan Chronicle