People Mover Debuts New Online Retail Store with Free T-Shirt Giveaway

December 5, 2025

The Detroit Transportation Corporation has launched its first online retail store, PeopleMoverStore. com, featuring branded merchandise and celebrating with a limited-time promotion offering free T-shirts through December 8th. This retail expansion follows the system's transition to fare-free service in February 2024, which has successfully increased ridership and improved accessibility for downtown Detroit commuters.

Who is affected

Detroit residents, workers, and visitors who use the People Mover
Detroit Transportation Corporation (DTC)
MyLocker (Corktown-based supplier and manufacturer)
MyLocker employees (Detroiters)
People Mover riders and supporters purchasing merchandise

What action is being taken

DTC is operating its first online retail store at PeopleMoverStore.com
The system is offering a free T-shirt promotion (running through December 8)
MyLocker is manufacturing merchandise on-demand in Detroit
The People Mover is operating fare-free service (since February 2024)

Why it matters

This matters because it represents the continued evolution of the People Mover from a simple transit service into a more integrated part of Detroit's community identity. The fare-free model has already improved accessibility for residents relying on public transit in the central business district, with ridership growing steadily. The retail store and merchandise offer a new way for Detroiters to demonstrate support for local public transportation while keeping economic benefits within the city through the local manufacturing partnership. This initiative also occurs amid broader discussions about Detroit's long-term transit needs, positioning the People Mover as a stable, accessible component of the city's transportation network.

What's next

The free T-shirt promotion runs through December 8
Orders are typically produced within two to five business days after placement
Shipping is available worldwide following production

Read full article from source: Michigan Chronicle