Detroit Native Chloe Gibert Named Chief Marketing Officer at Baller Alert, Leading with Innovation and Intention

October 23, 2025

Baller Alert, a major digital media platform with 18 million social media followers and over 1. 2 billion monthly impressions, has named Detroit native Chloe Gibert as its new Chief Marketing Officer. Gibert, who previously worked on marketing campaigns for brands like Adidas and Claire's, will lead brand partnerships, platform expansion, and content strategy while connecting cultural relevance with business objectives.

Who is affected

Chloe Gibert (new Chief Marketing Officer)
Baller Alert (the digital media platform and company)
Baller Alert's 18 million combined social media followers
Gen Z and millennial audiences who consume Baller Alert content
Brand partners who work with Baller Alert
The creative and strategy teams at Baller Alert

What action is being taken

No explicit ongoing actions are stated in the article. The article announces a completed appointment and describes Gibert's responsibilities, but does not specify actions currently in progress.

Why it matters

This appointment matters because Baller Alert is an influential cultural force that generates over 1.2 billion monthly impressions and helps define, not just report, contemporary culture. Gibert's leadership represents continuity of the platform's female-founded legacy while bringing strategic marketing expertise from major brands to strengthen the connection between cultural authenticity and commercial success. Her focus on ensuring "every move we make leaves the culture better than we found it" signals an intentional approach to media influence that could impact how entertainment news shapes conversations among younger audiences.

What's next

No explicit next steps stated in the article

Read full article from source: Michigan Chronicle