Rolling out launches Music label through acquisition and holiday record with Kevin Ross

November 19, 2025

Rolling Out, a media brand with 25 years of experience in Black cultural marketing, has launched Rolling Out Music, an integrated music and cultural marketing platform rather than a traditional record label. The venture combines its acquired MusicXchange technology platform with Rolling Out's existing influencer networks, event production capabilities, and film studio to create a comprehensive ecosystem connecting artists, brands, and audiences. The platform debuts with holiday song "This Winter" featuring R&B artist Kevin Ross and offers Fortune 500 companies multiple partnership opportunities including sponsorships, influencer campaigns, and content integration.

Who is affected

Kevin Ross (R&B artist featured in launch release)
Artists and creators in Rolling Out's talent network
Influencers and cultural leaders in Rolling Out's National Influencer Network
Fortune 500 companies and emerging brands seeking cultural partnerships
Chief Marketing Officers and Brand Managers
Dennis McKinley (founder of acquired MusicXchange platform)
Munson Steed (Founder of Rolling Out)
Richard Dunn (CEO of Rolling Out Music)
Audiences in six major markets (expanding to 10 cities in 2026)
Agents and Strategies (parent company/owner)

What action is being taken

Launching Rolling Out Music as a new venture
Releasing "This Winter" featuring Kevin Ross as the debut partnership
Offering sponsorship packages for February–May 2025
Producing premium content through Rolling Out Film Studio including documentaries, docuseries, performance films, and artist profiles
Operating an integrated platform combining music, influencer networks, experiential events, and film/TV production
Activating Rolling Out's National Influencer Network across digital, social, and experiential channels

Why it matters

This launch represents a significant evolution in how music platforms can serve both artists and brands by creating an integrated cultural marketing ecosystem rather than functioning as a traditional record label. The venture provides brands with authentic access to Black cultural audiences through a trusted 25-year legacy, while offering artists transparent partnerships and comprehensive support from studio production through live performance and media distribution. By combining music release capabilities with influencer networks, event production, and film content creation, Rolling Out Music addresses the fragmented nature of cultural marketing and provides measurable, turnkey solutions for corporate partnerships. The acquisition and integration of MusicXchange's technology adds operational credibility and artist-friendly infrastructure to Rolling Out's established media presence.

What's next

Intensive activation period running from February through May 2025
Expansion from six major markets to 10 cities in 2026
2025 production slate for film studio content available for brand integration and co-production partnerships
Future investment opportunities may become available as Rolling Out Music scales operations
Interested parties can contact press@rollingoutmusic.co for sponsorship packages and partnership information

Read full article from source: Michigan Chronicle